Archives: Glossary Terms

ACRC

Annual Customer Retention Cost

ACV

Annual Contract Value

AE

Account Executive

AM

Account Manager

ARR

Annual Recurring Revenue equal to12 times MRR

B4B

Business for Business

BDR

Business Development Representative

CAC

Client Acquisition Cost, the amount to acquire a single client

CRC

Client Retention Cost, the cost to retain a client for 12 months

CSM

Customer Success Manager